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Trade Marketing Executive

Trade Marketing Executive
Industry: Consumer Goods 
Career: Mid Career
Job Location: Dubai
Salary: Unspecified
Experience: 2 - 5 Years
Job Type: Full Time
Gender: Any

Main Accountability include:

Drive Company’s vision “Best in Class” at the Point of Sale (POS)
  • Maximize off take on company brands through developing best in class Point of Sale Material (POSM) with Sales Team.
  • Accurately forecast and any other special packs for all areas of the sector.
  • Plan salesman merchandising tools

Launch Support:
  • Plan in coordination with Sales the support for all new launches.
  • Conduct periodically trade visit to assess new launches implantation in key markets.
  • Assess launch success & prepare closing report for major launches.

Yearly Promotions Planning / Management:
  • Develop yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers’ insights.
  • Take into account respective feedback & suggestions.
  • Present proposed yearly promotional plan for approval.
  • Align finance on promotional cost by promotion & all related charges.
  • Produce & ship promotional packaging to all markets within agreed timelines.
  • Ensure packaging quality is always best in class.
  • Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.

Promotions Evaluation:
  • Pre & post promotions evaluation through: estimated ROI, IMS figures, market feedback as well as market data readings when applicable.
  • Work closely with Finance to validate all promotions for future planning and efficient achievements.

Functional Coordination:
  • Consult with other functions internally, as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
  • Conduct market visits.
Trade Marketing Executive Trade Marketing Executive Reviewed by Editor on June 04, 2018 Rating: 5
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