Trade Marketing Executive
Dubai
Industry: Consumer Goods
Career: Mid Career
Job Location: Dubai
Salary: Unspecified
Experience: 2 - 5 Years
Job Type: Full Time
Gender: Any
Email: admin@sihgt.com
Description:
Main Accountability include:
Drive Company’s vision “Best in Class” at the Point of Sale (POS)
- Maximize off take on company brands through developing best in class Point of Sale Material (POSM) with Sales Team.
- Accurately forecast and any other special packs for all areas of the sector.
- Plan salesman merchandising tools
Launch Support:
- Plan in coordination with Sales the support for all new launches.
- Conduct periodically trade visit to assess new launches implantation in key markets.
- Assess launch success & prepare closing report for major launches.
Yearly Promotions Planning / Management:
- Develop yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers’ insights.
- Take into account respective feedback & suggestions.
- Present proposed yearly promotional plan for approval.
- Align finance on promotional cost by promotion & all related charges.
- Produce & ship promotional packaging to all markets within agreed timelines.
- Ensure packaging quality is always best in class.
- Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
Promotions Evaluation:
- Pre & post promotions evaluation through: estimated ROI, IMS figures, market feedback as well as market data readings when applicable.
- Work closely with Finance to validate all promotions for future planning and efficient achievements.
Functional Coordination:
- Consult with other functions internally, as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
- Conduct market visits.
Trade Marketing Executive
Reviewed by Editor
on
June 04, 2018
Rating:
