Trade Marketing Executive

Trade Marketing Executive

Dubai

Industry: Consumer Goods 

Career: Mid Career

Job Location: Dubai

Salary: Unspecified

Experience: 2 - 5 Years

Job Type: Full Time

Gender: Any

Email: admin@sihgt.com

Description:

Main Accountability include:

Drive Company’s vision “Best in Class” at the Point of Sale (POS)

• Maximize off take on company brands through developing best in class Point of Sale Material (POSM) with Sales Team.
• Accurately forecast and any other special packs for all areas of the sector.
• Plan salesman merchandising tools

Launch Support:

• Plan in coordination with Sales the support for all new launches.
• Conduct periodically trade visit to assess new launches implantation in key markets.
• Assess launch success & prepare closing report for major launches.

Yearly Promotions Planning / Management:

• Develop yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers’ insights.
• Take into account respective feedback & suggestions.
• Present proposed yearly promotional plan for approval.
• Align finance on promotional cost by promotion & all related charges.
• Produce & ship promotional packaging to all markets within agreed timelines.
• Ensure packaging quality is always best in class.
• Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.

Promotions Evaluation:

• Pre & post promotions evaluation through: estimated ROI, IMS figures, market feedback as well as market data readings when applicable.
• Work closely with Finance to validate all promotions for future planning and efficient achievements.

Functional Coordination:

• Consult with other functions internally, as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
• Conduct market visits.